Today marks exactly 10 years since the Great Tōhoku Earthquake, which occurred on March 11, 2011, and claimed the lives of nearly 20,000 people.
Once again, all the staff of our company pray for the souls of those who lost their lives in the disaster, and for the hundreds of thousands of people who lost loved ones, that their deep sorrow and emptiness will be healed with time.
Looking back 10 years ago, we had just started up as a company, and I, Toshi Maeda, was the sole person covering and reporting the news. After the earthquake, I went into the disaster area several times for international media such as Reuters, CNN, and the Australian Broadcasting Corporation, to report on the situation of the "triple disaster" that Japan was facing: a major earthquake, tsunami, and radiation.
Since then, as the disaster-stricken areas have been gradually recovering, our business has also gradually grown and expanded. We have been involved not only in news production but also in the production of various corporate content for overseas audiences.
In fact, there are many Japanese and U.S. companies that are making efforts to support the reconstruction of the affected areas as part of their CSR activities. Among our clients, Nissan Motor and Johnson & Johnson have been actively involved in such activities. Our connection with 3-11 has shifted from producing hard news content, to creating branded and corporate content with a focus on the recovery of the affected areas.
Looking ahead, we will continue to develop our content production by combining our strengths in journalism and corporate social contribution activities, and contribute to the recovery of the affected areas and the growth of the Japanese economy through high quality global content. PBMC will continue to produce content that will share the importance of life, family, and safety with the world.
PBMC CEO Toshi Maeda provided tips on how PR and Marcom professionals could possible see their corporate stories published (or at least mentioned) in international media during a webinar hosted by Kartz Media Works last week, which also discussed how to use "video news releases" effectively in communication with the media.
The webinar video (in Japanese) can be watched here:
A former news correspondent's insider tips on "how international news is made" (Nov. 5, 2020)
・How do Reuters and AP deliver news every day?
・"Target audience" is everything that dictates news
・"Three criteria" that need to be met for a news story
・How can companies collaborate with media by providing "assets" that are easy to use?
"A Former Correspondent's Insider Tips on How International News Is Made ~ and Beginners' Guide to Video News Release"
Our CEO Toshi Maeda is speaking on a webinar on Wednesday, Nov. 5, to discuss "how international news is made" and its implications for Japanese companies that want to raise their international profiles by getting their stories published by global or targeted media.
We encourage you to join the free webinar, especially if you're involved in global PR or Marketing/Communications!
(This webinar will be in Japanese and there will be no English translation, unfortunately..)
→ For more details on the Nov. 5 webinar, please click here
PBMC was featured in an article published by visual/video web media company “APRESS NOTE”.
The article aims to introduce YouTubers to video production companies, with PBMC notably mentioned as “recommended for those thinking of distributing YouTube videos on the world stage.”
Additionally, they state that we have "many experiences and achievements in a variety of areas, such as making videos for branding companies internationally, and promotional videos for products and services for overseas markets.”
High-Quality Bilingual Video Content Production Only For ¥100,000 - Referral Campaign Also Underway!
In commemoration of our 10th Anniversary, we've launched the “PBMC 10th Anniversary 10X10 Thank You Campaign,” which will offer up to 10 companies the production and distribution of a high-quality bilingual video content only for a whopping 100,000 yen (or 10-man yen)!
This is a limited-time campaign that will only last until the end of August.
For the first 10 clients to sign up, we will provide high-quality news-style video production in English (or Japanese) along with its social media distribution, usually costing ¥700,000, at a heavily discounted rate of ¥100,000. The shooting and production will be done by professional crews who have had experience working for international news organizations and overseas markets.
The 60-90 second content produced during this campaign can be distributed, free of charge, on our SNS news channel for overseas audiences and foreign residents in Japan. The content may be also used freely on the client's own website or social media channels.
Why don’t you take this once-in-a-decade opportunity to promote your company’s products and services, your messages, your ideas, and distribute them to Japan and the world in Video?
Because our high-quality content is recognized and trusted around the world, this is a rare opportunity to get it at such a low cost. So please feel free to contact us soon!
In addition, a referral campaign is also underway. If a customer you introduce to us confirms a contract, we will send you a Starbucks gift card worth ¥10,000!
→ For details and signing up, please click here
→ To see our official press release, please click here